Hi, I'm Maria

I design and lead mission-driven programs focused on unlocking creative potential.


Meaningful brands have outperformed the stock market by a staggering 206% between 2006 and 2016.

The Meaningful Brands study, conducted by the Havas Group


Designing for creativity is about designing the conditions for the best work to happen AND creating a growth culture that nurtures the personal and professional development of the team.

I have built and lead 11 multidisciplinary teams; guiding them through the creative process in a hybrid role of creative director/producer/strategist and coach. My teams have made award-winning original content and experiences, and they’ve become better leaders in the process.

If you’re interest in launching a brand-building program, let’s talk.


Case study:

One such program is 72U, a creative incubator that I founded inside world-renowned creative agency, 72andSunny, (Adage US agency of the year 2013). 72andSunny was in a hyper-growth phase and needed to attract high potential talent. 

What I delivered was 72U, a 12-week creative residency that attracts diverse talent outside of traditional recruiting channels and helped land 72andSunny on Fast Company’s most innovative companies list and WNW 50 companies creatives would die to work for.

The high-demand program attracts on average, 33 applications for each available spot. Those hired by 72andSunny after the program have a 66% higher retention rate than average junior talent in the industry.

Besides becoming award-winning creative minds at 72andSunny, alumni of the program have gone on to top companies like Google, Vice, New York Times, Nike, Apple, and Netflix - to name a few.


Our work got people talking.


Opportunity attracts talent, a culture keeps talent.

Sometimes, it’s as simple as creating an unexpected moment of joy.