Hi, I'm Maria

I help companies live their mission.

I do this by designing mission-driven, talent development programs that leverage creativity and collaboration. This type of program is ideal for recruitment, onboarding or retention as it offers perspective, new or legacy employees a unique creative experience that reinforces the brand while supporting their personal and professional development.

The impact is increased brand affinity, deeper employee engagement, and a richer culture.


Meaningful brands have outperformed the stock market by a staggering 206% between 2006 and 2016.

The Meaningful Brands study, conducted by the Havas Group


Having built and led 11 high-performing, multidisciplinary teams I bring a unique perspective to designing the conditions that bring out an individual and team’s best.  This includes curating teams, cultivating a productive culture, designing an engaging learning experience and amplifying a mission by creating unique project opportunities that leverage the team’s passions.

If you’re interest in launching a brand-building program, let’s talk.


Case study:

One such program is 72U, a creative incubator that I founded inside world-renowned creative agency, 72andSunny, (Adage US agency of the year 2013). 72andSunny was in a hyper-growth phase and needed to attract the best talent. 

What I delivered was 72U, a 12-week creative residency that attracts top talent outside of traditional recruiting channels and helped land 72andSunny on Fast Company’s most innovative companies list and WNW 50 companies creatives would die to work for.

The high-demand program attracts on average, 33 applications for each available spot. Those hired by 72andSunny after the program have a 66% higher retention rate than average junior talent in the industry.

Besides becoming award-winning creative minds at 72andSunny, alumni of the program have gone on to top companies like Google, Vice, New York Times, Nike, Apple, and Netflix - to name a few.


Here are some examples of the projects that came out of my talent development programs:

Award-winning documentaries on the topics of social media and death, automation, and Lolita fashion, that have screened at over 20 film festivals + A collaboration with Interscope Records to redesign the live music experience by turning each song on BØRNS’ EP Candy into a physical environment that the audience could interact with + A product based on sensory stimuli research, that lets you know if you’re in the ideal environment to create + A park  in Venice Beach that we designed and built, to foster community and host non-profit events + A partnership with River LA where we designed bracelets made with concrete from the demolished 6th street bridge, benefitting the non-profit + An interactive piece of art that creates original music, that we designed and built + An interactive music video using a faux Craigslist site as the interface for story-telling + Custom porcelain sculptures modeled after people’s risk-taking profile + A pop-up gallery and concept retail store exploring the democratization of luxury and the fetishization of food, starring the avocado.


Our work got people talking.


Opportunity attracts talent, a culture keeps talent.

Sometimes, it’s as simple as creating an unexpected moment of joy.